In order to make a difference and develop more secrets in making money online, there is just so much potential and we need to unlock that vault. Today we’re speaking with Judy Cohen of redhotpresentations.com. Let’s go right through the issues, the know-how, and the action plan to get you to celebrity status in your niche. It is very exciting!
David: Welcome Judy, once again.
David: Judy, we were talking about becoming famous and a hometown celebrity. We’ll continue along those lines.
Judy: I think that we can all become a little bit famous. We just find our little space and have our moment of fame and fortune.
David: What happens if you think that your business alignment or your business opportunity is not that great? What do you suggest for people to do when they think that they can’t really offer anything to other people?
Judy: Well, everybody has a story, so we should start by looking at your story. What are you good at? What have you done your whole life, because it really shaped who you are and what you offer? We all have something amazing to offer the world that’s unique to us, and when we find that, we should try to be as authentic as possible and not copy other people. We communicate our message and communicate it out loud because we all have something that we’re good at, and if we feel comfortable about that and if we’re passionate about that, it’ll come across when we speak about it to others. And we can build a business around that. But it’s really digging deep and seeing what you’re really passionate about, because it’ll be so much easier to speak about it than if you did something that really didn’t resonate with you.
David: Yes. So being passionate about something is probably the key there…
Judy: I think it is because then, we can use our authentic voice and everybody will buy into our message because it’ll feel truthful for us.
David: Whenever you speak about something, you have to be truthful to yourself. That way, you can really speak with some real motivation behind you and some real belief in what you’re saying.
Judy: Yes, and then once you know your message you’ll know who your ideal client is. The goal isn’t to speak to everyone. When people are famous, they don’t appeal to absolutely everyone. Nobody does. They take a stand somewhere. So if you find your niche, you find what you’re good at, and those are the people that you attract. You’d just want to have a specialty.
David: Oh absolutely. Especially if you want to become a celebrity in your niche, isn’t that right?
Judy: Yes, absolutely. We need to make our mark.
David: Now, I’ve noticed also you’ve got some other tips on being successful as a speaker. Can you go through some of them?
Judy: Oh sure, absolutely.
David: Okay. Well I’ve noticed you’ve probably got up to nine secrets or nine special tips which we could maybe get through…
Well, the very first thing is that we should Start With A Strong Opening. That’s success tip number one. Never leave the opening speech to chance, it should be carefully scripted. I suggest that people should, above all, memorize the opening, because the wording is so important. When you start speaking to an audience, you just have a few seconds to get them out of their heads and focus their attention on you. So this is really important. You can tell a startling statistic, you can do a thought-provoking statement, and you can try humour, only if you’re good at it. But I think what’s really powerful is to start with a story. People love stories because they’re so emotionally involving, and what you do is you just visually create a scene that people can immerse themselves in. Let your words paint a picture that moves your audience to the edge of their seats. You want them hanging on every word. You want them to want to hear more. We engage our audience by activating their imagination. That’s the first tip.
The second tip that I’d share is that they need to Practice, Practice, Practice! Practice because delivering a good speech requires practice. Now I said you have to memorize the opening… you don’t have to memorize the whole speech. Know what you should know, and what you’re going to say. You should be comfortable with your material. So practice is the key. Also, it’ll calm your nerves. I think when people practice, they should read their speech out loud because what we see on the paper, and when we say it out loud, it’s not always the same. We want the wording to be natural and comfortable. So I always recommend that people speak out loud as they practice their speech and go for a conversational tone, not a monologue, because people will tune it out. You drone on and on, and if you don’t vary your tone, they will not be very interested. You will feel comfortable saying your speech and practicing your material.
Another tip would be to Create A Signature Speech, your hometown celebrity signature speech. That’s the speech that represents who you are and the message that you want to be known for. Because when you give the speech on a regular basis, it’s what makes you memorable and it helps to vision you as the expert on your topic. People will start talking about it, that they heard you speak on your topic, and word will get around. For example, my signature speech is helping people become famous in their niche and learning how to become great speakers. People need to know what the message is, what they need to share, and what they’d like to be known for. Then develop that speech that represents what they do and they will connect with their audience with their personal message.
David: I think that’s the key, isn’t it? Connecting with your audience?
Judy: Absolutely. Connection and engagement will make a speech very successful.
Success tip number four is to Know The Purpose Of Your Message. Before you sit down and write your speech, before you take your pen to the paper or start typing in the keyboard, you really need to research your audience because you need to know what they want to hear. It’s not what you think they need to hear, but it’s what they want to hear. It’s the reason they’re over there.
David: Yes absolutely. It’s about them, not about us.
Judy: Exactly. It’s always about them. So a little research to find out what their interests are, and why they’re really there to hear you will go far. So preparing for your speech before actually sitting down and writing it is very important.
Then you’d want to speak to your ideal client. That’s my tip number five. It’s to Speak To Your Ideal Client. So who is that client you want to serve? You’d want to speak to an audience that is filled with your ideal clients because you don’t want to make the mistake of sharing your message to everyone. You really want to find that fit for you because your area of expertise will really be targeted to certain audiences and not to all audiences. So you’d want to figure out which audiences would be the right ones to hear your message.
David: So you’d almost picture this person as a real person, almost sitting in front of you. Whatever their names may be, they’d seem like a real person.
Judy: Absolutely! In fact, you can create an avatar of your ideal client and really paint a picture of who they are, and then right to that person as you craft your speech. Then you’ll know where your client is. You’ll know how to find them and it will make it a lot easier. So absolutely, yes, I agree.
David: All right, what’s next?
Judy: The next tip would be to Have A Concise Message. You need to be very clear in your message. You need to know the point you want to address. You should also use nice short sentences because when you use complex sentences, you lose your audience. Use nice brief comments and they should be very concise because if people are confused, they stop listening. So you want to stay on your topic and speak in nice, clear statements.
David: That’s also talking in their language as well… so that they can understand…
Judy: Absolutely. You want to just be so concise and they get it instantly, and yes, you would want to talk, never above an audience but also not below them either. You’d really want that communication to flow between them and you. It’s also important.
My tip number seven is to Know The Ways That People Learn, because we all learn differently. If we’re going to address only one learning style, we’re going to lose a lot of people in the audience. So what we want to do is try to involve activities and learning methods that involve everyone. For example, visual learners, they like to be shown how to do something and they respond well to graphic images and props. Whereas, the auditory learners, they like to have things explained to them. They need to hear you describe why a step is important. There’s the analytical learner. You need to give them an example of how things work. They like to think things through, and they like to ponder different examples. The kinesthetic learners, they need activities. They need to get up and do something physical, in terms of how they’ll learn, and activities of some sort that involve interaction and movement. These are good for the kinesthetic attendees. So every time you make a point, you need to find ways that include all of these different learning styles since they do include everyone in your audience. You don’t make your information containable for the audience member and you want your talk to be memorable. That’s something that’s very important.
David: I totally agree. You walk away from some speeches and think that you have no idea what they were talking about, and in other speeches you go and think, “Wow. One or two points there really entered home, and I really remember about this point or that point.” It makes it so much more enjoyable, doesn’t it?
Judy: Yes, it certainly does. A nice way to make things memorable is to have strong visuals. You know, not a powerpoint loaded with words, but just a strong graphic image or just some key headlines that really drives home what you want to say. That’s what people will pick. When I see lots of text on the screen, I know people will just start tuning out and you never want to do that. You never want to read your slides to the audience. They can read a lot faster than you can because you’re standing up there, and you will lose them. That’s something to think about.
David: Yes, it’s very good to hear that tip.
Judy: I call it business karaoke, where people will just stand up and read everything to the audience, and then we’re like, oh, okay…
David: That’s a great way of saying that. Actually, I might have used it, if I may.
Judy: Yes, absolutely. And then of course, another tip is, Always Share Your Story because people really do care about you. They want to know who you are, why should they listen to you, why should they relate to you, and do you even know what they’re going through? Can you relate to them? So it’s important to share your story and give it your own unique voice. I always say start with your struggles, your fears, and share that aha! moment, that turning point that put you on the new path, and then you conclude with the happy ending, your present day success. It shows people what’s possible.
Judy: My tip number nine is to Memorize The Close Of Your Speech. You know I said to memorize the opening. I also say memorize the close because the opening and close are the most memorable parts of a speech, and here’s where you want to drive home that call to action. You don’t want to leave the wording to chance. So a well-written and delivered close is what the audience remembers.
David: So is that like a little summary or something? Or is it just some little tidy up message that they should walk away with?
Judy: Yes, you should summarize your key points if you can. A nice way to do that is if you can tie it all up in a story that summarizes everything that you’ve shared with them and the key points you want to remember. It’s a really good way for them to create visualization around what you just said. So a story is a nice way to close a speech, but it should be well-scripted and not left to chance. Then it will be a strong close.
David: So if you’re telling something like, if we’re giving a great speech for this and that and we want others to come back to, let’s say, a website or to purchase something after the speech, or to see you at another venue… something… then you can’t necessarily just come out and say, “Great, there’s the speech over there, come and see it over here.”
Judy: Right, no. Actually, there are two kinds of speeches; the educational speech, where you’re just teaching information, and then there’s the persuasive presentation, wherein you want to sell something. If you want a sell during your speech, what you need to do is feed your message throughout your speech. If you have a program that you want to offer, you wouldn’t talk throughout your speech. In terms of relating to what you can offer in the program, you want to talk about the fears people have, and then the solutions that they’re in search of, and how you can offer it. You would then bring in the sales offer before the close, right? Before the close, make your offer.
David: All right.
Judy: Yes. It’s not a speech where you just do a speech and then tackle the sales offer at the end. It actually has to be woven throughout.
David: Right. That makes so much more sense.
Judy: Yes. Then people will have that buy in and they’ll believe you because you’re trying to show them that transformation that will take place in them working with you and throughout your speech. You’d take them on that journey of transformation, but they realize that if you have a 45-minute speech, there’s no way you can help them solve all of their problems and they’ve seen and they’ve heard what a good job you did, and they know they can go further with you when you make your presentation. You want to create that desire in them throughout your speech. So when you make that offer, they know that you can truly help them, and they would like what you have to offer.
David: Wow. So that’s really tying-in to tip number four, that is, to prepare your speech. You have to know when you’re going to lead into your sales pitch, if you could put it that way. Preparing is all important.
Judy: Absolutely. You need to know what you’re going to offer, how you’re going to offer, and how you want your points in your speech to support what you’re going to offer at the end of your speech. It all needs to work together. So when you are preparing your speech, it’s part of the process.
David: Great. While there are golden tips there, well, here we are. The way you presented this, it really opens up, showing us that there is a simple way to do things if you know what you’re doing.
Judy: Absolutely, yes. There’s a process and it’s not difficult and it’s very effective.
David: So that’ll really work well if you’re going to make a red hot presentation, how to become a celebrity in your niche by using these great tips that we’ve talked about.
Judy: Yes. I believe that you can become a hometown celebrity in your niche, become a little bit famous, just like using your voice to share your expertise.
David: So, for the sake of our listeners. First up, we could go back and have a look at redhotpresentations.com, which is the website there and you’ll see that you can become some sort of celebrity. You’ll see that you can actually open your voice up and be the person who they will remember and your speech as well. These are really golden points. Right, Judy?
Judy: Well, thank you for letting me share them.
David: Oh, they’re really good. If we really want to get in touch with you, Judy, how do we go about that?
Judy: Well, they can go to my website, redhotpresentations.com, and my contact information is on the website. They can call me, they can fill out a web form, whichever they like, but they should also just download the free ebook that I have. That will go into a lot of what we’ve talked about and they’ll have that as a resource.
David: So that free download is, Speaking Success Free Secrets Revealed…
David: Okay, that’s very simple to get, so I recommend you go and grab that straight away because it will also show you that you can interact better just with doing business with people as well. That’s what it’s all about, building relationships and standing out as someone who does know what they’re talking about.
Alright. Judy, thank you so much for joining us. I really appreciate your time with us.
Judy: Well, thank you. I really appreciate the opportunity to share. Thank you so much.
David: I really appreciate it and I’m sure our readers will as well. Thank you.