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Business Marketing Strategies on Podcast

Business Marketing Strategies

I am delighted to announce the arrival of the Business Marketing Strategies Podcast – available iTunes and PodOmatic.

The Podcasts cover all types of topics from Entrepreneurs to Business Marketing – even video marketing strategies. We discuss the ins and outs of good business with a great line up of Guests from all over the world.
Download and Subscribe Now:…

Simply subscribe on (click the image) or iTunes Here

and Like/Follow us on (click on the image) or PodOmatic Here

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Kind Regards,
David Cummings

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Recognizing the Different Types of Business Videos

We will look at the many different types of business videos and see what you can apply in your business.

As you’re going through, you’ve got to realize that you’re making a business video, not a Hollywood production. This will showcase everything that you do. You can have little transitions, intro music, pictures, motion, text, and you can even showcase yourself. But it’s most important that you keep it simple. You can be clever, but you need to have a clear call to action. You need to have a direction of where you want your customers to go. We’re going to have a look at introductory videos, lead capture videos, product sales videos, advertisement videos, and training videos. Let’s get into it.

First up, we’ve got Introductory Videos. These are videos where you are saying hello or you are welcoming. You’re not selling anything, you don’t want to sound savvy, and it’s going to go for a short period of time. It is literally just saying hello, welcome to our site, this is what you can get out of it, and thank you for visiting. Basically, that’s what you really want to say. It has to be short, and it’s got to be direct to the point. You can’t muck around and go back and forth with wasteful information. With introductory videos, you’re not actually saying hello to everybody, you’re just saying hello to the customer, the single customer who’s visiting your site. You’ve got to keep it very personal. Otherwise, you will feel as if you are losing people to the masses.

The thing you have to keep in mind with introductory videos is that they should be automatically started or in a prominent position where the viewer can click on it if they wish and click it off as well. It should be sharp, short, and to the point, with a single call to action which is, most probably, “Have a look around our site, welcome, and enjoy what you’re looking for… ” that sort of stuff. No sales whatsoever. It should be purely introductory.

Next on the list, we’ve got Lead Capture Videos. This is where you will ask your prospect to fill in Read more »

Video Marketing Essentials: Business Video Marketing Strategies That You Need To Consider

The Editing Software

This is what you need to look for if you want to do transitions for your video/video clips, fade-ins and fade-outs, cropping, picture and text insertions, audio and picture editing, and music intros. There are many different types of editing software out there which can help you with these. First, we look at transitions.

Transition is the process where you phase or bridge from one scene to another, where you can fade in and fade out, or where a new scene comes in and you can just go straight to the next thing. If you watch television movies or adverts, you watch how they shoot between scenes, wherein first they’re doing one scene and then all of a sudden they shoot to another person or another thing, or they might show text on the screen all of a sudden and then back to a person. Now these don’t have any transitions, they’re clean cut transitions. However, if you transition with some fade in or fade out, or one shoots off the screen and another one fades in beside it, that is called a transition. It helps bridge when you do lots of talking and you have to stop, edit, and you have to start talking again.

Cropping is when you have a large picture and you want to cut it down to a smaller size. The same goes for video. You can crop a large video and make it a lot smaller, you can zoom in to a particular person, or you can zoom out and see a landscape picture in the background. That’s very important because sometimes you need to zoom in to different things and zoom back out. That also works very well when you’re doing screen capture, or when you’re recording something on your screen. Sometimes you want to zoom in to something, especially for small texts, and then you can zoom in to that small text. People can then look at it and then you can zoom back out to the full screen again. You can crop, jump in and jump out, and zoom here and there.

Quick Video Marketing

Inserting pictures is the next big thing with your editing software. You might be filming people in the real world, and then you might want to have some sort of advert popping up in the background or beside you, or you want an arrow to point over something, or a star, or an asterisk, or something to do with another picture right beside your video portrait on the screen. You can add them afterwards, and you can also add text afterwards as well. For instance, if I’m talking to you about some sort of product or some sort of introduction to my business video, then i can have text added across the top of my screen. You just type it in and then afterwards your editing software will make it very, very easy to add to your video. However, it will still depend on which editing software you use.

Another important aspect is that you want to be able to edit your audio. Sometimes you talk, and you make a mistake here and there, and you need to take out some of the audio where you make your mistake, where you’re not quite happy with what you said. So, what you do is, you go into your editing software and you can cut and you can crop out and remove that section of the audio. You can even remove sections of the audio from this point, cut it, move right up to the beginning of it, and change the order of your voice. It is very important that your editing software does this and does it easily. If not, then have a look at some other software because this is one of the fundamentals of editing videos. Your editing software should be able to do some editing of music as well. You should be able to import a music file, a music intro, and a music outtake as well. Some of the editing software that’s valuable is the windows moviemaker for PCs and screen capture editing software like Camtasia, Camstudio, or GIMP. Now you want to be careful of which one you get because you cannot do everything with all of them. Some have certain features and others don’t. Now obviously, the paid versions and Read more »