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Business Video Marketing Strategies – Expanding Your Business Exposure With Video and Social Methods

Video can showcase your business or venture with ease highlighting your most valuable message by way of pictures, motion, and video voice-overs. A picture is worth 1,000 words, as they say, and video is worth 1,000 pictures if you can take that further. So, you can literally portray your message in only seconds or minutes with the right video presentation. People really connect with video. It is social proof all over the internet and that’s why I am so excited about video and what it can do for your business marketing strategy.

Getting Started with Video

Make sure that you do the best video possible for your business and get things in order, right up front so that you don’t have the frustration and worry about doing things over and over again. There are a lot of things to consider, and if you get all of these correct in the beginning, you can make everything a lot smoother and a lot more enjoyable. There are actually 14 points to look at and incorporate and do properly throughout the whole process. So, let’s have a look at those right now.

There are: The Equipment and the Props, the Camera, the Microphone and Audio, Lighting, Editing Software, the Setting, your Film Crew, the Message (or what you are trying to say to your audience), the Type of Video, Customer Benefits, the Length of the Video, Preparation, the Producer and the Website Platform (or the median it is going to be sitting on).

The first point is Equipment and Props.

When you look at equipment and you are going to be doing a video, face to face with a camera on you, you need to consider what props you are going to be using and holding in your hand (which will be synonymous with your business). You need to be sure that it can fit in with whatever your business is. If you are a builder for instance, you would want to have a hammer, and a hard hat, some sort of work attire that looks correct, and that sort of thing. Now another prop or equipment is clothing. You need to make sure you dress properly for the occasion. If you are a health practitioner, you do not want to be wearing shorts and shirts. That’s not really professional. You would want to be dressed in something smart or casual and even have some sort of white shirt on, which may represent health and cleanliness.

Another prop you should be very aware of and careful of using is animals. If you are going to use animals in your story or your video, then make sure that you time this correctly because animals can be very difficult to work with – they do their own thing, they do not listen, they can be noisy, and they basically do what they want to (which is totally different to what you want them to do usually).

Just realize that the props and the equipment do not make the story, they only enhance the story. This includes the props around you, the props that you hold, and the animals that might be used in your story as well.

The next point in video production is the Camera. You will be using some sort of digital camera and you have to be sure that it is suitable for what you want it to do. There are many different types you can get. There are expensive cameras, big cameras, small cameras, and very inexpensive cameras. You can do so much Read more »

Business Video Marketing Strategies

There is so much you can do with video. It applies to almost every business, whether offline or online, small and large businesses, and local or global ones.

Videos can show case your business or venture with ease; highlighting your most valuable message by way of pictures, motion, and voice-overs. “A picture is worth a thousand words” as they say, and a video is worth a thousand pictures. You can literally portray your message in only seconds or minutes with the right video presentation. People can really connect with video, and there is social proof of this all over the internet.

There are so many different types of videos and people often get them all confused, making them show the wrong type of video at the wrong time. It’s about the ins and outs of the business video marketing strategies, the breakdown of video, and what it can really do for your business. It is therefore very important to differentiate between them all. This is because if you get them all confused and the wrong way around, then you could be doing more harm than good to your business.

Business Video Marketing Strategies are all about!It’s exciting to talk about Video and how it generally works in business because your eyes are opened to a world that you probably never know is possible. You get to see things that others just can’t see. You get to be ahead of the game.

There are many topics about videos. These include:
– The basics of video
– Knowing your audience
– Knowing your topic
– The Reason why you are doing the video – most important
– Doing videos with more than 1 take (over and over) and editing
– The basics of lighting
– The best way to capture audio
– How to avoid a boring performance.
– How NOT to do slide presentations in your video
– How to convert your videos into webinars
– Video cash and how to monetize your videos
– The way to spice up your videos with other tools
– Face to Face and Screen capture – why it’s important to have good tools
– How to merge and transition videos
– Why video outranks still silent boring websites
– The major differences between long videos and short videos – (and it’s not what you think)

As you may have noticed, even small and local businesses go to websites. However, local businesses also need to stand out from the crowd. Even a small 30 second video is very powerful in the Read more »