Business Video Marketing Strategies

There is so much you can do with video. It applies to almost every business, whether offline or online, small and large businesses, and local or global ones.

Videos can show case your business or venture with ease; highlighting your most valuable message by way of pictures, motion, and voice-overs. “A picture is worth a thousand words” as they say, and a video is worth a thousand pictures. You can literally portray your message in only seconds or minutes with the right video presentation. People can really connect with video, and there is social proof of this all over the internet.

There are so many different types of videos and people often get them all confused, making them show the wrong type of video at the wrong time. It’s about the ins and outs of the business video marketing strategies, the breakdown of video, and what it can really do for your business. It is therefore very important to differentiate between them all. This is because if you get them all confused and the wrong way around, then you could be doing more harm than good to your business.

Business Video Marketing Strategies are all about!It’s exciting to talk about Video and how it generally works in business because your eyes are opened to a world that you probably never know is possible. You get to see things that others just can’t see. You get to be ahead of the game.

There are many topics about videos. These include:
– The basics of video
– Knowing your audience
– Knowing your topic
– The Reason why you are doing the video – most important
– Doing videos with more than 1 take (over and over) and editing
– The basics of lighting
– The best way to capture audio
– How to avoid a boring performance.
– How NOT to do slide presentations in your video
– How to convert your videos into webinars
– Video cash and how to monetize your videos
– The way to spice up your videos with other tools
– Face to Face and Screen capture – why it’s important to have good tools
– How to merge and transition videos
– Why video outranks still silent boring websites
– The major differences between long videos and short videos – (and it’s not what you think)

As you may have noticed, even small and local businesses go to websites. However, local businesses also need to stand out from the crowd. Even a small 30 second video is very powerful in the Read more »

Do Better Business With Legendary Value

This article is a continuation of the interview transcript with Anne Graham from and she has some magical tips for your business to move forward.

David:   Hello Anne. Thank you once again for your time. I really appreciate it.

Anne:    My pleasure.

David:   Last time, you were talking about innovation and invention. Let’s continue along those thoughts.

Anne:    I’ll give you a very simple example here. We all know that ball bearings are pretty boring products, right?

David:   Mostly, yes.

Read more »

Top Five Tips for Marketing a Business Offline

Within the past several years, we have witnessed the dramatic changes that online marketing brought to businesses in terms of effective advertising. If you are a small business entrepreneur, or aiming to become one, you can make use of these dynamic new methods together with offline marketing techniques. These two methods, when used together, work very well, hence, should be a part of your marketing strategy. It is vital to utilize both offline and online marketing techniques in order to gain a wide range of clientele and keep up with the times as well.

For those who have yet to embark on a business venture, here are five tips for marketing a business offline. These will help you make use of marketing strategies that do not necessarily involve the internet and will serve as refresher techniques to business owners who have already forgone the use of offline business marketing. Read more »

Get Better Business With Legendary Value

Just because you are in business and you want to make, say, a million dollars, we have to ask ourselves why we are doing the things that we do. I’m here to ask you whether you can actually improve your business and whether you are on the right path. In this article, we will feature our conversation with a very special guest. She is Anne Graham from They are all about helping small businesses, entrepreneurs, and even medium to large scale businesses, to improve what they do through leveraging what they already have, and thriving using the tools that they’ve got available. I’m very excited to have this talk with her. So, have a look at our conversation and learn with us.

David:   Welcome Anne.

Anne:    Thank you very much David. It’s a pleasure.

David:   Same here. Now I noticed you’ve got a lot to offer in terms of small business development and entrepreneurial business development as well. Can you firstly explain how you got into this business and why you started?

Anne:    Absolutely, I’m delighted to do so. I actually started my career quite a long time ago with two big Fortune 500 companies. What was interesting for me there was that it didn’t really matter how hard or how long I worked, I was still one very small cog in a very big wheel. It was at that point that I decided that I would much prefer to work in smaller companies where you can actually get things done, with my eventual goal of being out on my own as an entrepreneur. So I spent the ten years after I left the fortune 500 really doing a lot of business turnaround for small and midsize businesses. Those are the businesses that have gotten themselves into trouble primarily because they weren’t looking after their customers, they were not watching their cashflow, and they were hurting. I figured out quite a number of things along the way, not because I’m brilliant but because I banged my head against the wall for several enough times that things finally made sense. If you ever see a photo of me, you’ll see a big flat spot on my forehead from all those days. I went there on my own, in the year 2000, and I have been working with small and medium sized companies ever since, basically helping them implement a lot of tools to help them get the most out of their businesses. All of us go into business because of something we absolutely love to do, and most of us end up getting trapped behind a desk or in really boring meetings, doing email all day, doing spreadsheets all day, and we kind of lose track of what it was that made business a lot of fun. So I always say that I would love to put some playback in your day. Well, we put some buck in your bottomline, and that’s what really drives me David. Read more »

The Reason Why You Become A Celebrity In Your Niche

In order to make a difference and develop more secrets in making money online, there is just so much potential and we need to unlock that vault. Today we’re speaking with Judy Cohen of Let’s go right through the issues, the know-how, and the action plan to get you to celebrity status in your niche. It is very exciting!

David: Welcome Judy, once again.

Judy: Hello! Thank you for having me.

David: Judy, we were talking about becoming famous and a hometown celebrity. We’ll continue along those lines.

Judy: I think that we can all become a little bit famous. We just find our little space and have our moment of fame and fortune.

David: What happens if you think that your business alignment or your business opportunity is not that great? What do you suggest for people to do when they think that they can’t really offer anything to other people?

Judy: Well, everybody has a story, so we should start by looking at your story. What are you good at? What have you done your whole life, because it really shaped who you are and what you offer? We all have something amazing to offer the world that’s unique to us, and when we find that, we should try to be as authentic as possible and not copy other people. We communicate our message and communicate it out loud because we all have something that we’re good at, and if we feel comfortable about that and if we’re passionate about that, it’ll come across when we speak about it to others. And we can build a business around that. But it’s really digging deep and seeing what you’re really passionate about, because it’ll be so much easier to speak about it than if you did something that really didn’t resonate with you. Read more »